Fashion Trend Forecasting - Balenciaga

As part of a fashion trend forecasting course, I conducted a style analysis and projection for Balenciaga’s Fall 2023 collection. The project explored how the brand might respond to global shifts through design—particularly the impact of the epidemic, climate anxiety, and technological innovation. I analyzed consumer behavior, runway trends, and brand positioning to forecast future creative directions.

My concept envisioned Balenciaga merging futurism with nostalgia, reflecting a cultural tension between longing for the past and adapting to an uncertain future. Themes like nature, science, and survival were reimagined through dramatic silhouettes, utilitarian details, and tech-integrated fashion—positioning the brand as a bold storyteller of the post-pandemic era.