My Story & Expertise

Through hands-on experience at Chanel, Haibao Fashion, and New York Fashion Week, I’ve developed a deep understanding of earned media, luxury brand communications, and digital PR ecosystems in both Western and Chinese markets. From curating VIP events and securing top-tier media placements to crafting immersive digital campaigns, I bring a cross-cultural perspective and a data-driven approach to luxury brand storytelling.

Key Skills & Expertise
🖤 Luxury Brand Storytelling & Media Relations
🖤 Influencer & KOL Marketing (Tiktok, Rednote, Instagram)
🖤 Cross-Cultural PR Strategy (China & Global Markets)
🖤 Digital PR Analytics & Trend Forecasting
🖤 Event Planning & Experiential Marketing

Personal Interests (Beyond Work)
🖤 Art & Design: Passion for luxury aesthetics, exhibitions, and creative direction.
🖤 Travel & Lifestyle: Enjoys exploring global fashion capitals and cultural experiences.
🖤 Wellness & Fashion Psychology: Inspired by how self-image & branding influence consumer behavior (ties into my Capstone Project).